No Smoke Alarm, No Chance!

Older couple in bed with the slogan 'They still need protection in the bedroom!'
Tyne and Wear Fire and Rescue Service have commissioned an advertising campaign with Metro Radio aimed at protecting older people. The campaign aims to increase smoke alarm ownership with the target group and increase fire safety awareness. By achieving this we also plan to reduce the number of fatalities with this group over the 12 month period immediately following the conclusion of the campaign.


Our Firefighters use the home safety checks to tell residents about the steps they can take to reduce the risk of fire, including things like never leaving cooking unattended, ensuring that  cigarettes are properly extinguished and never smoking in bed, especially when drinking alcohol.


Every householder should take immediate action by fitting working smoke alarms if they do not have one already, and if they do, they need to check them weekly to make sure they work. You should also agree an escape plan should the worst happen and ensure everyone in the house knows what it is. 


People are encourage to use their 'License to Nag' to persuade older people to fit a working smoke alarm in their homes.


Having a working smoke alarm can give you vital seconds to give you a 95% chance of getting out in the event of a fire. 


It really can mean the difference between life and death.


Request a Home Safety Check

To request a Home Safety Check in your household, complete the Home Safety Check Request Form, alternatively you can contact - 0800 0327777.