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This Fire Kills advertising campaign dramatically shows how quickly toxic smoke can impact on the human body.
A training exercide by Tyne and Wear Fire and Rescue Service to demonstrate how quickly flames and smoke engulf a room when a fire starts.
A training exercise to demonstrate how quickly smoke spreads through a burning room as part of the Don't Drown in Toxic Smoke campaign.
Journalists were in a room wearing breathing apparatus and sat down to see how the smoke filled the room. This shows that a fire doesn't have to be raging for it to kill you.